We have always said that growth is achieved by subtracting the obvious and adding the important.Only that way, one can obtain a global vision capable of identifying plural and meaningful insights, give life to the best ideas and build bridges we can all cross.
Branding services
Innovation Consulting: Design Thinking
Based on Design Thinking and Visual Thinking methodologies, we design Business and Brand Transformation processes.
Innovation Lab
First encounter with innovation from agile workshops driven from the brand. We help you find new opportunities to create new differential and powerful concepts.
Sprint Series
Innovation applied to the development of an intensive mini-project (5 days) to attain an increase in the deliverable and operational product.
Conversational Branding
The new branding is conversational. Artificial intelligence, chatbots, voicebots and digital humans as connection platforms with brands.
IoT Internet of things
We live in an era of hyper connectivity where everything will be connected to everything. Each connected object can be converted into a new point of contact and conversation with millions of users.
Insights
Research, analysis and conceptualisation methodologies which lead to future focused perspectives and lead the way in brand value proposals.
Growth Strategy
We boost the visible growth of brands from a global vision, which takes into account numerous action scenarios.
Brand Positioning
We discovered the brand’s true DNA: essence, positioning, personality, tone of voice and realms.
Brand Architecture
We help clarify the offer to create value: portfolio management, brand architecture, mapping and visual system.
Corporate Culture
We help consolidate shared beliefs: corporate culture, EVP (Employer Value Proposition), behaviours and competencies, reputational strategy and crisis management, internal communication.
Digital Strategy
Setting up of digital brand, opportunities capture, digital assets strengthening, digital products: website, apps, digital platforms.
Brand Activation
We bring brands closer to their target: brand experience, brand events, contact points and channels, customer journey, activation plans.
Metrics: brand equity, brand health, brand centre
We identify the most adequate metrics to ease efficient decisions making and understand the real impact of the brand.
Brand valuation (brand equity), brand health (evaluation), brand centre (DAM – Digital Asset Management).
Design pillars
We visualise and shape strategies: creative idea, image, look & feel, visual universe, brand systems.
We like to uncover the appropriate words: naming, taglines, brand voice, key messages, brand language, chatbots.
Visual Identity: Corporate Image
Corporate and product identity, visual systems, brand book, signage, brand manuals, communications materials.
Packaging Design
We use packaging to build the brand: packaging design, labelling, structural design (3D), prototypes, guidelines.
Retail Design
We design brand spaces. Branded retail & environments: conceptualisation, visualisation and brand ambience. POS and exhibition design.
Creative production
We make creativity tangible: prototyping, creation of visual assets, artworks, templates, production consultancy.
Advertising & Creative Direction
We produce on/off advertising campaigns, POS communication, commercial.
Content Creation
Storytelling, brand content and brand stories
Motion & Brand Clips
Video and brand clips. Live-action production.