Sky España

A voice that unites teams

Verbal IdentityVoice and toneBrand style guide

Sky España offers a curated selection of pay channels, series, films and documentaries. The platform combines the best live entertainment with a large catalogue of content on demand. With the aim of generating stronger coherence across the brand’s communications, Sky turned to Branward to create a Brand Style Guide.

Communication is an incredibly important part of successfully running any business. It is important to effectively communicate with the various target audiences. Through the brand’s own personality, with a clearly defined tone of voice, we established how to apply it at each point of contact.

General Rules of Use were written for all of Sky’s messaging, from guidelines for naming to the communication of new releases or promotions with other brands. Timing of statements, integrity of information and clarity of content are key elements in determining the verbal identity of the brand.