My Urban Food

New habits in human consumption

Identidad visualPackaging designRetailDigital

MY URBAN FOOD is the descriptive label given to those who eat out, and are looking for varied, tasty and healthy food.

Our own research led us to reinvent a scenario largely unexplored in the area, beyond typical fast food. The brand revolves around three points: tasty, healthy and nearby. This positioning forges an emotional connection with the consumer.

The implementation of the brand dealt with the product (packaging), point of sale (retail) and on-line (digital) to create a complete global experience.
With this project we are reorienting the basis of fast food towards a new concept: “Deli-take away”. Lack of time, the reduction of living space and a change in eating habits with simplified meals has led to a move away from full meals to smaller snacks and light lunches, a world of new opportunities for the introduction of small practical formats that add value to the brand.