A truly creative space

Brand strategyVisual identityDigitalCommunication

Màfic is a creative space located in the middle of Barcelona.

Our mission was to provide them with a storytelling, a name and an image. After talking to the owners, we agreed that the space would be a breath of fresh air in the middle of a big city. A small piece of nature in the middle of Barcelona, capable of inspiring you and help you pull out that idea you had been thinking about.
That feeling of excitement and satisfaction you get after having a good idea, took us to the image of an erupting volcano. And what is left on the slopes of a volcano after erupting are volcanic stones, or mafic stones, made of magnesium and iron.

From this storytelling we started to design the graphic presentation and the interior design of the venue, which obviously, is filled with nature and volcanic stones.