Crèdit Andorrà

The foundations of trust

Brand strategyReputation

In a difficult time for Andorran banks we help Crèdit Andorrà to review its organizational values, with the aim of facilitating its reputation management process through brand intangibles.

An organization must evaluate its organizational profile in order to select and leverage its most important strategic resources.

The creation of business value depends fundamentally on the organizational structure, which enables the remaining assets, tangible and intangible, to fulfil a certain function along the value chain.

For this purpose and after analyzing the existing situation, we developed a strategic map based on different perspectives that valued the role of the communication area in this process. The roles and functions of each area were established, aligning perspectives and strengthening their capacity.