Casa Oller


Renovated splendour

Brand Identity, Brochure, Signage Concepts, Web
Design, Communication
Client: Colliers

Situation

At number 658 of la Gran Via de les Corts Catalanes, in the middle of the Barcelona neighbourhood Eixample, lies Casa Oller, the most significant work from modernist architect Pau Salvat i Espasa (Barcelona 1872-1923).

In 1901, Salvat i Espasa, influenced by the aesthetic of Puig y Cadafalch, turned to decoration inspired by nature and traditional craftsmanship to transform a characteristic Eixample building into Casa Oller.

Currently, Casa Oller has been acquired and completely restored by an investment fund, given new life as a residential building: 10 luxury homes, a spectacular penthouse, gym, spa, indoor and outdoor pool…

Nature as a source of inspiration   

Casa Oller is one of the most symbolic buildings of Catalan modernism and stands out due to its inspiration in the medieval world and traditional craftsmanship. Focusing on the concept of the project, we found one main recurring element throughout the building: floral motifs. The flower, a characteristic of the modernist movement, can be found on the facades, on the balcony, at the front entrance and on the picture windows, among other places. Thus was born the graphic universe we created for Casa Oller.

Brand book  

Turning a legendary building into a brand is a thrilling experience. At the same time, it is an exercise in responsibility and respect. Therefore, after an in-depth study of the building and its origins, we developed a stylebook with all the elements the client needed to establish its identity: logo, colours, font, signage, a visual photographic style, promotional tools, website, etc.

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