Exporting a great sucess
After the amazing success achieved by the revitalization of the range of fresh pasta in Spain, the Italian plant Giovanni Rana decides to implement the model internationally.
The international dimension requires reviewing the segmentation of the ranges to adapt them to transversal criteria. The current ranges are reconverted to 3 new concepts: basic range, range vegetables, gourmet range. The new categories entail the disappearance of some references and the creation of new ones.
United States Market
The American adventure has always been very present in Italian culture. The know-how of Giovanni Rana spreads rapidly also in this market, which is governed by codes very different from the Europeans. Guided by our Miami delegation, we have extended the essence of Rana to a very competitive environment