Posicioning strategy and brand arquitecture
PharmaMar is a company born of a visionary idea of discovering and developing anticancer therapies from organisms found in the sea. PharmaMar has already established itself as a leading company in this sector with highly effective drugs. As a result of the decision to be PharmaMar, which names the entire Group of Companies, previously under the ZELTIA brand, the Group decides to immerse itself in a reflexive process with the objective of analysing and establishing a new brand positioning. Competition and new consumer habits make it necessary to rethink the positioning of a brand that has been present for many years in the market .
Provide PharmaMar with attributes, positioning and architecture in line with the Group’s new reality.
Analysis of international best practices of architecture, analysis of identity, positioning, values and attributes and construction of a new brand essence.