We help the museum to increase its brand potential
The Thyssen-Bornemisza Museum is the third museum with the most visitors to Madrid and is among the 20 most admired and visited in Europe. The collection is unique and is considered the greatest handover of art of the last two hundred years. The Spanish State definitively acquired the bulk of the collection to the Thyssen family and its management through the Thyssen Foundation, although it is autonomous depends on the Ministry of Culture.
Faced with a budget constraint caused by the recent crisis, Thyssen plans to raise more funds to help maintain its excellent level. There are two problems: who to turn to? How to differentiate? And finally: what would be a realistic and achievable budget?
Branward suggests a tailored tool to specific needs of the client which is born from our Brand Sponsor Search. Structured in three phases, this tool generates in its stages an exhaustive process of analysis and subsequent defense of the museum activity, a benchmarking of the best world museums, a meaning, evaluation and prioritization of sponsorship topics, analysis of priority clients and a strategy that combines these and other elements to configure a sponsorship offer in line with current times, needs and budgets.