Experiencing Augmented Reality
App DG Gel Family
Grifols was present at the ISBT 2015 Congress, held in London in late June 2015, with Blood Typing Solutions and all its solutions. The event was a magnificent opportunity to present its portfolio of products and services, including important news.
To enhance the impact, the Company’s progress should also be present in a novel, suggestive and memorable way.
Branward developed a series of audiovisual pieces capable of arousing interest in the news. A teaser video plus a demo version were the right appetizer for the main element: an Augmented Reality application, which allowed visualizing in 3D and interacting with the systems of the DG Gel family. From a downloadable app for free, the user can fully access the family’s product catalog in a completely interactive and innovative way, with all perspectives and details.
According to the company itself, the result has been a success that reaffirms the leadership of Grifols, marking a new milestone in the presentation of products and presence of the company in this type of events.