Redefining EBN for a New Environment
The historical reality of this bank comes from its founding by certain savings banks to manage their corporate banking affairs. The new reality and the new ownership and management of EBN involves redirecting its activity towards new opportunities offered by markets and technology.
This new bank needs to redefine its new corporate identity and do so in a manner consistent with the digital world maintaining its position as an expert bank, exclusive, but at the same time warm and open to its customers.
EBN is not a massive bank, nor does it pretend to be, but it is extremely demanding in the management and in the reflection that its public image: graphic identity, web and communication in general must transmit.
Branward partners EBN in a very demanding evaluation process and carried out with Branward’s own methodology for selecting collaborators in the design of digital supports. Equal to and after winning the corresponding contest, Branward begins the new design of corporate identity and its applications to the different supports. This process is based on our Brand Identity Path tool, a specific process that combines, balances, and orders the most strategic rational elements with the intangibility of emotional factors. Subsequently begins the process of communication to different interest groups.