Discovering their competitive advantge
Conforama, part of the multinational group Steinhoff, begins a new stage with the intention of marking a turning point in its trajectory.
Competition and new consumer habits make it necessary to rethink the positioning of a brand that has been present for many years in the market.
Branward has repositioned the brand as a competitive strategy in an era of change and extremely competition. For this we have reviewed the strategic levers of the brand both internally and externally; We have analysed the furniture and decoration market (research carried out by Ikerfel); We have studied the demands and new trends, and with it all we have established the bases for the definition of new values and brand positioning. Thus, we have gained a new dimension of the brand and the consumer, with the aim of improving in notoriety and preference.