Project Brochure
Name: Long
Client: Long Tea
Industry: Beverages
Services: Brand Identity, Brand Architecture, Packaging, Retail
Description: A strategy based on the creation of a good story, which could be told and retold as many times as necessary.
Brand Scene
The increase of the tea consumption, facing coffee, opens the door to new players in order to take part of the market.
Brand Goals
In a market with a high image component, it is complicated to get an identity and own values that enable to reach the consumer’s mind.
Brand Strategy
We base the strategy on the creation of an own story, which could be retold as many times as necessary and could captivate the ones who already knew it:
“LONG means Dragon. The dragon is the most ancient insignia that is known. The oriental dragons live in the water and symbolize the supreme spiritual power: the earthly and celestial power, the knowledge and the strength, and therefore they are benevolent, providing health and good luck. “.
Outcomes
A range that is born from a good product, with a good story transmitted carefully in detail and following the most faithful Chinese tradition.
